Framework for Reimagining Arts and Museum Engagement

JUSOOR · PILOT INTERVENTION

Jusoor: Routes Through the Museum

A museum visit can begin in many different ways. Follow a route, discover a new connection, or help shape how others experience the collection.

Jusoor is an experimental museum-guiding project exploring different ways of encountering art through stories, themes, sensory experiences, and shared discoveries. The routes are designed to offer visitors different entry points into the collection, whether they arrive with family, friends, a school group, or on their own.


Choose your route

Each route offers a different way to move through the museum. Choose the experience that interests you and explore at your own pace.

ROUTE 01

Sense & Interact

Look closer, notice details, and encounter artworks through sensory prompts and interactive activities.

Explore this route →

ROUTE 02

Family & School Adventures

Explore together through stories, questions, playful activities, and discoveries for younger visitors and their companions.

Explore this route →

ROUTE 03

Explore & Discover

Follow connections between artworks, artistic movements, materials, histories, and ideas that spark your curiosity.

Explore this route →

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Help shape a route

Have an idea for a route, an artwork you think deserves more attention, or a story that could change how someone experiences the museum? Share your suggestion with us.

Route suggestion

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A shared, evolving map

Jusoor treats the museum as a place to explore and interpret together. As routes develop, visitor contributions can help build a growing map of artworks, connections, questions, and experiences—making room for different ways of seeing the collection.

Jusoor is a developing pilot. Route content and visitor-contribution features will be added as the project takes shape.